SaaS, AI, fintech and Web3. We write your story, distribute it to national news wires and pitch the editors that matter, so investors, customers and talent find you in the news.
What to check before you switch: integrations, audit trails and the real cost of migrating later.
Illustration. Company, outlet names, headlines and results shown are examples.
Your story, distributed on
The headline outlets above, plus a wider network of news sites that pick up and republish your release. Every placement comes with its live link.
150+
media placements minimum per release, up to 300
7
national wire services in the network
2 to 5
days from approval to live coverage
CampaignIllustrative preview
Story approvedAngle and release signed off
DistributionAgreed network, plus editor outreach
Coverage reportEvery live link, in one place
Coverage over the first 14 days
Placements per day
Credibility for every audience
Before anyone takes a meeting, they search your name. Press coverage is what tells them you are the real deal.
Investors
Due diligence starts with a search. Give them coverage to find before your next round.
Customers
Buyers trust the brands they have already seen in the news.
Talent
Great people join companies they have heard of.
Market
Partners and media take you seriously once the press already has.
Found wherever they look
Whether they ask an AI assistant or search on Google, your coverage is what shows up.
AI answers
Structured so AI assistants can read and reference your story.
ChatGPT
Gemini
Perplexity
AI assistants choose their own sources. Citations are not guaranteed.
Search & news
Your name returns real coverage, not just your website.
Google
Google News
Bing
Search rankings are decided by each engine. Positions are not guaranteed.
What you get
Precise deliverables, agreed in writing before you pay.
Strategy and brief
We find the angle, the audience and the milestone worth announcing.
Release, written for you
Newsroom-ready copy, revised with you until you approve it.
News wire distribution
150+ placements on national wires and news sites, with the outlet list shared up front.
Editor outreach
We pitch relevant journalists beyond the core distribution.
AI search ready
Structured so AI assistants can read your story.
Report with live links
Every placement, its URL and date, ready to forward to your investors.
From first call to coverage
Day one we set the angle, then you approve the story, then it goes live.
Step 1
Strategy call
A call to understand your milestone, stage and audience.
Step 2
Writing
We draft the release. You review and approve it.
Step 3
Distribution
Live across the network in 2 to 5 days, plus editor outreach.
Step 4
Report
Every live link in one report, and what to announce next.
Campaign examples
Illustrative campaign scenarios using fictional company names. Client identities remain confidential under NDA.
Fictional company
AI SaaS · SeedIllustrative scenario
Northwind AI
Announcing a seed round
Challenge
A strong product with almost no public footprint. Investors and early customers who searched the name found only the company website.
Campaign approach
Frame the round around the problem it solves for finance teams, not the amount raised, and time the release with the founders’ investor and customer outreach.
Deliverables
Funding angle
Press release
Agreed distribution
AI and fintech editor outreach
Coverage report
Sample coverage
Business Daily · fictional outlet · Funding announcement
Northwind AI Raises Seed Round to Automate Finance Teams
Fictional company
Fintech · Series AIllustrative scenario
HarborPay
Entering the UK market
Challenge
Well known at home, unknown in the UK, where partners and small-business buyers needed a reason to trust a newcomer with their payments.
Campaign approach
Lead with the local problem, slow and costly cross-border payments, and present the launch as a UK story rather than an expansion footnote.
Deliverables
Market-entry angle
Press release
Agreed distribution
UK fintech editor outreach
Coverage report
Sample coverage
Tech Review · fictional outlet · Market entry
HarborPay Brings Faster Cross-Border Payments to UK Small Businesses
Minimum 150 media placements per release, up to 300 on larger campaigns
Distribution on Benzinga, AP News, The Globe and Mail, Business Insider and more
Optimized for AI assistants
Search and news visibility
Report with every live link
Cancel anytime
What we don’t do
Clear scope is part of the service.
×Promise SEO rankings, sales or domain authority.
×Guarantee earned media. Editors decide what they cover.
×Charge before the outlet list and scope are agreed in writing.
FAQ
Which outlets are included?
Our distribution network includes outlets such as Benzinga, AP News, The Globe and Mail and Business Insider, plus a wider network of news sites. Every release gets a minimum of 150 media placements, even on the entry plan, and up to 300 on larger campaigns, and appears on Google News. The exact list for your campaign is shared in writing before you pay.
How long until my story is live?
Distribution typically publishes 2 to 5 days after you approve the final release.
Who writes the release, and how do revisions work?
We write it after the strategy call. You review the draft, we revise it with you, and nothing is distributed until you give your written approval.
What is the difference between distribution and editorial coverage?
Distribution places your release on the agreed network, and those placements are confirmed in your proposal. Editorial coverage is when a journalist chooses to write about you after our outreach; editors decide that, so it is never guaranteed.
What does AI optimization mean?
We structure your release so assistants like ChatGPT, Gemini and Perplexity can read it clearly. Each assistant chooses its own sources, so we do not guarantee that it will cite your story.
Will this improve my SEO?
Published coverage helps people and search engines find your brand, but rankings are decided by each search engine. We do not guarantee positions or domain authority.
What is in the report?
A list of every live placement with the outlet, the link and the publication date, sent once your release is published.
Can I cancel?
Yes. There is no long-term contract, and you can cancel anytime.
Book a call with Elisabet
Pick a date and time that works for you, and we’ll talk through your campaign: your milestone, your audience and the right reach for your stage.
ChatGPT
Gemini
Perplexity
Google
Google News
Bing
Fictional company
